Tips to Win and Retain your Core Customers

Know Your Brand

The secret that many companies continue to miss when attracting customers is having a clear vision of what their brand stands for and how it is communicated in the market. You need to know what wins customers over to begin with. To do so, you have to answer the following questions:

What sets you apart from competitors?

What is your unique selling point?

When you know how to sell your services in a way that adds value to your brand name, you will find it much easier to build a loyal customer base.


Set Yourself Apart

Once you know your brand, you have to make it visible. Otherwise, you will never generate interest to win over that first round of customers. Create a window to the soul of your brand, whether that is visible signage, social media accounts, blogs, or another form of online presence.

Soon, you will have people purchasing your services or goods. That is when you move onto the final step of winning more customers by using the loyal base—you stimulate word-of-mouth recommendations by asking for testimonials and reviews.


Target Your Marketing

Never take a generic approach. Just like you have to be 100% certain of your brand and what you offer, you also have to be completely aware of who you are targeting. Knowing who the ideal customer is helps you fabricate a buyer’s journey that will adequately meet their needs and aid in their decision to use your services and/or goods.


Keep Customers Happy

Proactive engagement with customers is another step to retention. In other words, the cycle of winning customers and retaining them does not begin and end with them handing you money. Taking care of existing customers is not only cheaper for you (because you have to market less), it will help you make more money in the end. Loyal customers eventually end up buying additional products or services.

So what do you do? Offer partnerships, affiliate programs, and other bonuses to loyal customers. Give them ways to refer new customers to you, and then reward them for it. Depending on the nature of your business, you might even want to set up relationships with these existing customers by speaking to or mailing to them directly (i.e. newsletters and follow-ups) to find out what more you could do for them.


Value Experience Above All Else

Customer experience (also known as user experience or UX) never used to be that big of an issue. However, with the power of choice given to the customer and a desire to have incredible experiences every single time they buy something, companies have to step up to the plate. Without giving customers joy and satisfaction every time they interact with your brand and whatever service you provide, you will not win their affection nor their business later on.

Dominate the market by providing amazing service that is an experience from start to finish. It doesn’t matter if competitors offer cheaper services or products as long as your product or service provides more value and in a way that makes you easy to do business with.


Spaghetti Bolognese

Spaghetti Bolgonese in a bowl sprinkled with fresh parmesan, ready to be eaten

Everyone needs a great everyday Spaghetti Bolognese recipe, and this is mine! The Bolognese Sauce is rich, thick and has beautiful depth of flavour. It’s perfect for a quick midweek meal though if you have the time to simmer this Meat Sauce for a couple of hours, you’ll take it from seriously delish to OMG this is amazing!!

Serve it over pasta, stuff into jacket potatoes, make an epic Lasagna or Baked Spaghetti Pie!

We Aussies have a thing about shortening words. Good day is g’day. Pavlova is Pav, afternoon is arvo, mosquitos are mozzies. Sharon is Shazz, Nagisa is Nagi (that’s yours truly).

So it is thoroughly Aussie to shorten Spaghetti Bolognese to Spag Bol!

And here she is – my Spag Bol. Rich, thick, incredible flavour in the sauce even if you only have time for a quick 20 minute simmer. Though if you can slow cook for a couple of hours, it really takes it to another level!


6 Principles that 10 Years Of Kung Fu Taught Me About Business

You know there are certain moments in life that change the coarse of it and generally they are one’s that come from places where you tell yourself “I just can’t go on like this I need to change” be it relationship breakups, financial loss, grief in death and so on. In my case it was dealing with a not so great ex flat-mate that was verbally and physically abusive that ended in a physical altercation between us.

So there I am walking up the wooden stairs of this inner city building to the sounds of loud shouting, clanking wood and the thuds of what I could only presume bodies hitting the floor, I began to experience the sense of what I can only describe as severe anxiety.

I had all the symptoms, the dry mouth, the racing heart and the slightly shaky hands. Only this time it was mixed with a kind of explosive energy of excitement.

The closer I got to the door the more I could smell the toughness and not to mention the sweat.